Affiliate marketing is a great way to drive sales and generate significant online revenue. Extremely beneficial to bothbrandsand affiliate marketers, the new push toward less traditional marketing tactics has certainly paid off. Affiliate websites are often categorized by merchants and affiliate networks. The following types of websites are generic, yet are commonly understood and used by affiliate marketers. The affiliate tracking software also protects your partner program from fraud, reveals coupon affiliates, integrates with Shopify Store, and simply helps you scale your business. Post Affiliate Pro is a professional affiliate tracking solution that successfully automates over 30,000 affiliate programs.
Affiliate managers also advise and educate affiliates about different copywriting techniques, new opportunities, and ways to promote the product and general marketing tactics. Here are a few of themajor components affiliate management focuses on to drive revenue growth. We do this through a system of processes that we’ve used to launch hundreds of affiliate programs over the years.
Customer journey tracking
Understanding different digital traffic sources and leveraging various digital marketing tools and social media platforms to run successful affiliate campaigns is one of the main functions of an affiliate manager. In that context, a basic knowledge of the digital landscape is one of the skills an affiliate manager has. Affiliate managers are responsible for managing an affiliate program from end to end for an online affiliate advertiser or merchant. Their basic functions range from recruiting new affiliate partners to the program to finding different ways to increase the performance of the affiliate marketing channel. An affiliate manager is a person who is responsible for managing your affiliate program from A to Z.
Finding the most appropriate content partner or blogger is not simple though tools like the Publisher Discovery Chrome extension can give you a handy shortcut. Outsourced Program Managers initially started appearing in the early 2000s what is an affiliate management system to help brands navigate this new affiliate ‘channel’ as it was known back then. Since then these agencies have grown and many of the more mainstream digital groups such as WPP and Havas have grown affiliate agencies or divisions.
Proper management is what establishes a robust affiliate marketing program. While an affiliate manager can assist with supervising channels, a program manager handles the whole process. While affiliate marketing focuses on just the affiliates, affiliate management focuses on the merchant’s affiliate channel as a whole. The goal of affiliate management is to make sure the program is running smoothly and on track for business growth. Merchants can hire an outside firm or run in-house processes for affiliate marketing management.
How much do Affiliate Managers Make?
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. This affiliate tracking software is great for its one-click integrations with 20+ apps, some of which are ecommerce, marketing, payment processors, CRM, and email marketing platforms.
- How do you decide what network to use for your program or the benefits of one over the other?
- You’ll still benefit from all the less tangible aspects like increased brand awareness but you only pay when customers make a purchase (and don’t return it).
- Everyone has purchased an item or service they loved and told others about.
- This has been covered in more detail in the post about affiliate manager’s core responsibilities.
As the world of affiliate marketing evolves, affiliate managers must make sure that they are prepared for changes that will occur. Therefore, they must be fully educated on the industry and its inner workings across channels and geographical locations. SAAS affiliate programs, while other networks can take care of everything from pet bedding to diaper deals.
When you’re using an affiliate network to manage your affiliates, they act as an intermediary and take care of the process of finding people to promote your offers for you. A system where merchants first sign up with the affiliate network and then will be connected with affiliates who can promote their products or services. Advertiser is the one who’s selling the product or service, profiting from the traffic the affiliates are sending their way. For them, affiliate marketing is a means for generating business without having to spend money on their own marketing. The day-to-day tasks of affiliate managers involve recruiting, managing, troubleshooting, coaching, coordinating, and brainstorming activities to help the affiliates and to optimally manage the entire channel. As this is a managerial role, affiliate managers will most likely have excellent communication skills that enable them to manage their affiliate network.
Represent the brand at industry events and keep updated on industry trends. So, you have the sales number that will draw attention, you have a solid marketing plan and you want significant growth. But, you do not have an internal team that handles affiliate marketing and you don’t have solid affiliate connections. Hiring an experienced and reputable affiliate manager may just be the way to go. A seamless brand experience for your customers across all digital marketing channels while delivering growth. Larger brands such as Apple and Adidas have teams of affiliate managers focused on each area.
If you’re focused on web and mobile traffic and want a reliable solution that has earned its name in the industry, Tune is the one to go for. This software is worth considering for more established companies who focus on rapid partner expansion. PartnerStack has the ability to automate and streamline most of your program activities.
